(AsiaGameHub) –   SOFTSWISS is enhancing its Game Aggregator with two new tournament features—Tournaments Report and Instant Tournaments—to support operators in their promotional efforts. 

By aggregating essential metrics into a single dashboard, the iGaming solutions provider’s Tournaments Report enables operators to analyze player behavior, evaluate campaigns, and refine strategies without the need to toggle between different software.

Capabilities such as campaign planning, format analysis, market research, and performance tracking for games and providers will help SOFTSWISS’s partners optimize their offerings and accelerate campaign management workflows.

SOFTSWISS Senior Business Development Manager Khoren Ispiryan stated: “Tournaments are a powerful engagement tool for us, but success relies on understanding the specific impact of each campaign. 

“In our Tournaments Report, we prioritized full transparency. This allows teams to instantly identify which tournament formats generate the most engagement and revenue to apply that insight immediately.”

Instant Tournaments introduces a fresh mechanic where players compete to reach a specific target multiplier, rather than accumulating points over a duration.

Operators can configure the target multiplier, the number of participants, and include a live progress tracker alongside consolation prizes. The feature self-terminates once all available winning spots are filled.

SOFTSWISS launched Motion, a ‘no-code workflow automation tool’ which is part of its casino platform, earlier this month. The solution minimizes reliance on technical staff by automating processes such as bonus distribution, player segmentation, and tagging.

Suren Vardanyan, Head of Sales for SOFTSWISS’s Casino Platform, said: “Motion addresses a frequent operational hurdle for operators – the dependency on technical teams for routine CRM tasks.

“By empowering users to define and execute player logic directly within the platform, we eliminate bottlenecks and manual steps. This empowers CRM and retention teams to concentrate on strategy and player engagement, while supporting a shift toward more autonomous, where business teams can act faster and rely less on technical mediation.”

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