(AsiaGameHub) –   Soft2Bet is advancing its European growth strategy with the introduction of QuickCasino.dk, a new iGaming platform themed around rally racing.

The platform merges online casino games and sports betting into what the company calls a ‘mobile-first experience that is quick to use and easy to follow’. The rally theme is designed to leverage the sport’s popularity across Norway and Scandinavia.

New players are immediately immersed in a rally-themed game on a winter circuit, where wagers generate coins that power a car around the track and help unlock rewards.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Our goal was for Danish players to immediately recognize that QuickCasino.dk was created specifically for them. Rallying is an exhilarating sport, providing a perfect foundation to incorporate speed, control, and safety into a mobile-centric product.”

After securing a license from the Danish Gambling Authority in 2022, Soft2Bet entered the Danish B2C market with Betinia in 2023. The brand CampoBet was added to its portfolio the following year.

This latest launch follows the recent debut of the Betoro casino and sportsbook in Denmark last month, which also aims to connect with local audiences through content based on popular Danish sports and cultural celebrations.

This move is part of Soft2Bet’s ongoing European expansion, which included entering the Romanian market in April with the launch of Zinx.

Each of these three platforms incorporates elements of Soft2Bet’s MEGA gamification engine to enhance user engagement.

For example, Zinx will employ MEGA Round, allowing players to obtain spins via deposits, with random prizes providing an extra layer of reward to standard gameplay.

Commenting on the Romanian launch, Zuckerberg said: “Zinx’s identity is shaped by our formidable dragon mascot and the cutting-edge MEGA Round gamification engine, which enhances both casino and sports betting. We believe Zinx will establish a new standard for Romanian players looking for a contemporary, varied, and safe entertainment destination.”