(AsiaGameHub) –   ICONIC21 has enhanced its player engagement capabilities with the introduction of Free Chips.

ICONIC21 described the feature, intended for use in promotions targeting both new and existing customers, as a ‘flexible and fully customisable’ method for engaging players. It enables operators to offer adjustable bonus amounts across all their live games.

Consequently, Free Chips can be tailored for different player segments, campaign objectives, or promotional periods associated with special events.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, stated: “Free Chips provides operators with a straightforward and effective promotional tool that functions across the entire live portfolio. It readily adapts to various campaign strategies and is particularly beneficial for player acquisition, allowing players to experience games without cost while still having the opportunity to win real prizes.”

According to ICONIC21, players will be able to monitor their Free Chips balance and any winnings accumulated. Upon exhausting all chips, their winnings will be automatically transferred to their main balance.

The feature can also be integrated into existing promotional frameworks, which ICONIC21 highlighted allows for rapid implementation.

Sadovskis added: “We designed the infrastructure to be clean, automated, and user-friendly, enabling operators to concentrate on campaign strategy rather than operational complexities. This is what a robust promotional tool should deliver.”

In addition to new features, ICONIC21 has also broadened the distribution of its content.

Last month, the developer announced a new collaboration with the aggregation platform Lynon to incorporate its complete range of slots, live casino, and virtual games.

Among the games now accessible to Lynon’s partners is Gravity Wheel, the most recent addition to ICONIC21’s Gravity series.

Speaking at the time of the announcement, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, commented: “Partnering with Lynon is a natural progression, as both companies are dedicated to cultivating enduring, value-generating relationships. Lynon’s capacity to deliver our products to a diverse array of operators is a crucial element of our expansion strategy.